Tag: amazon fba

Done for you Amazon FBA business

Amazon FBA account setup – Jumpstart Guide

Michael J.

Introduction

Starting an Amazon FBA business begins with a proper Amazon FBA account setup. This comprehensive guide covers:

Image showing Amazon FBA account setup page

Registering for an Amazon Seller Account:

To register for an Amazon seller account…

  • how to register as an Amazon seller,
  • how to choose the right account type,
  • how to configure your dashboard and settings
  • other account essentials for FBA success in 2023.
  • go to the Seller Central homepage UK or Seller Central homepage US
  • click “Register Now.”
  • You’ll need to provide basic personal information and agree to Amazon’s terms and conditions.
  • Choose between an individual and professional account type depending on your needs.

Choosing Between Individual and Professional Accounts:

Image showing Amazon FBA account pricing plans
  • Individual accounts are for small-scale sellers
  • Professional accounts offer more features for established businesses.
  • Professional accounts have separate login, advanced reporting, discounted fees, and more.
  • Evaluate your needs to decide which account type to start with.
  • For Amazon FBA you really need to go for a professional account because of the volume of sales you will have.

Setting Up Your Seller Central Dashboard:

Image showing Amazon Account registration page

The Seller Central dashboard is your central command centre for managing your Amazon business. Visit each of the following sections: Orders, Inventory, Pricing, Advertising, and Analytics – Go through all options available and adjust as you see fit so that the key info is visible at a glance. The majority of default settings should suit most sellers. Use left-side navigation to access other menus.

Configuring FBA Account Settings and Preferences:

Configure settings like:

  • payout
  • transaction preferences,
  • account info,
  • users and permissions,
  • notifications
  • Set your vacation status if taking time off.
  • Explore all settings to optimize your workflow.

Verifying Your Identity and Tax Information:

Amazon requires identity and tax verification for many account activities like advertising and payouts. Have government IDs, business documents, and tax info ready to speed up the approval process.

Best Practices For Maintaining Your Account:

  • Check your account daily,
  • respond to messages quickly,
  • update bank/payout info if needed,
  • monitor for policy compliance,
  • keep info like products, account details, and settings up to date.

Final word

Proper Amazon FBA account setup and maintaining your Amazon Seller Central account lays the foundation for FBA success. Follow this guide to get started right.

Let me know if you have any other questions!

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A person researching and evaluating products for Amazon FBA

How to Research and Evaluate Products to Sell on Amazon

Michael J.

Conducting rigorous product research is crucial for finding winning products with high sales potential for Amazon FBA. You want to validate the demand and profitability before investing in inventory.

Follow this step-by-step process to effectively evaluate products you’re considering:

1. Assess Demand and Competition of your Amazon product

  • Check search volume and monthly sales for relevant keywords using tools like ZonBase. There should be sufficient consumer demand.
  • Check competitor reviews, ratings and Best Seller Rank (BSR). High volumes of good reviews and low BSR indicates strong existing demand.
  • Too much high-quality competition makes it difficult to rank highly in search. Find products with demand but lower competition.
A man with money doing product validation for Amazon FBA

2. Validate Profitability

  • Estimate potential sales price based on how competitors are pricing the product.
  • Calculate all your costs: product cost, Amazon fees like referral and FBA fees, shipping, duties, advertising, etc.
  • Ensure there is ample room to profit after all costs.

3. Evaluate Product Uniqueness

  • Differentiated products are easier to market than commoditized products.
  • Create product offers rather than selling just the product. This means bundling your main product with another product or products and ideally a digital product as well. All these should complement each other and in tandem – meet your customers’ needs fully.

4. Assess Restrictions and Certifications for Amazon FBA

5. Check Size and Weight

  • Oversize or heavy products incur high FBA shipping and storage fees, reducing profitability.
  • Find appropriately sized products to maximize your margins.

6. Consider Seasonality

  • Research if demand for the product spikes or drops during certain seasons or holidays.
  • Plan your inventory and promotions accordingly to align with seasonal trends.
A graphic showing vision, goal, planning process for Amazon FBA

Thoroughly evaluating these factors will help you assess if a product has strong potential or not. The most important criteria are sufficient demand and profitability – without those, a product won’t succeed on Amazon.

Follow this process to pick winning products consumers will actually buy at prices that make you a healthy profit!

#AmazonFBA #ecommerce #productresearch

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Amazon FBA pros and cons

Amazon FBA Business: Pros and Cons for Online Sellers

Michael J.

Are you considering selling products online through Amazon FBA? The Amazon FBA model offers some major advantages but also has some downsides that you should factor in.

In this article, we’ll break down the key pros and cons of Amazon FBA, so you can gain a better understanding if this is the right e-commerce model for you.

Pros of the Amazon FBA Model

Here are the biggest benefits of leveraging Amazon FBA:

Access to Amazon’s Massive Customer Base 💯

Amazon has over 197 million customers worldwide! Selling on Amazon gives you instant access to this massive consumer base. Much easier than trying to build your audience from scratch.

Access to Amazon's Customers

Handling of Fulfillment and Shipping 📦

With FBA, Amazon picks, packs and ships your orders. They also provide customer service for delivery-related questions. This convenience frees up your time to focus on things like sourcing products and marketing.

Amazon FBA is easy to get started

Easy to Get Started 🚀

Anyone can register as an Amazon seller and onboard products to FBA in just a few simple steps. The entry barriers are low, especially compared to starting your own independent e-commerce site which requires more upfront investment.

Eligibility for Amazon Prime ✅

By using FBA, your products are eligible for Amazon Prime fast shipping. This gives you a major advantage in buyer search results and conversion.

Added Trust and Credibility 🤝

Consumers trust buying on Amazon more than other marketplaces and independent sites. You get to tap into Amazon’s hard-earned reputation and credibility.

Cons of the Amazon FBA Model

While there are lots of pros for this business model, there are also some downsides to be aware of:

Amazon FBA fees can eat into profits

Amazon Fees Eat Into Profits 💸

Between monthly subscription costs ($39.99 per month for Professional plan), referral fees (15% on average), FBA fulfillment fees ($2-$5 per order) and more, selling on Amazon has many overhead costs that impact profit margins. You have to carefully account for these fees in your pricing and profitability calculations.

Little Control Over Customer Experience 🛑

Amazon controls the entire customer journey and relationship. You are largely hands-off after the initial sale. This also gives Amazon leverage over your business.

Competitive Marketplace 🔥

With millions of competing listings and new sellers constantly joining, standing out requires significant effort and marketing. Gaining organic visibility is very difficult.

However, you can differentiate yourself by optimizing listings, focusing on branding, cultivating reviews and leveraging advertising.

Account Suspensions 🚫

Violating any of Amazon’s policies can result in suspension of your seller account. You need to closely follow all of Amazon’s guidelines.

Limited brand recognition for Amazon sellers

Limited Brand Recognition 📉

It’s challenging to build strong brand recognition and loyalty on Amazon since you don’t own the customer relationship. Many shoppers just look for the cheapest or fastest Prime listing.

You can increase brand visibility by optimizing your Amazon Brand Store, using A+ content, driving external traffic, and building your identity outside of Amazon through social media and content marketing.

Conclusion

Overall, the Amazon FBA model provides unparalleled access to customers along with fulfilment and delivery perks. However, sellers give up a lot of control and have to closely adhere to Amazon’s rules.

Understanding both the pros and cons will help set appropriate expectations. For many e-commerce businesses, especially when starting out, the benefits tend to outweigh the downsides.

But it’s smart to diversify and build sales channels beyond just Amazon over time. With the right strategies, you can maximize the upsides of Amazon FBA while mitigating the risks.

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